AI-Assisted Cryptocurrency Investment Scams Targeting Japan via Malvertising and Pig-Butchering Tactics
Threat actors are running cryptocurrency investment scams across Asia—heavily targeting Japan—that blend malvertising (paid ads on platforms such as Facebook and Instagram) with pig butchering-style long-con social engineering. Infoblox reported identifying large clusters of suspicious domains (including domains consistent with registered domain generation algorithms (RDGAs)) disproportionately queried by users in Japan; victims are funneled from fake ads impersonating financial experts or “AI-driven” trading systems to lure sites that push them into messaging apps (e.g., LINE, WhatsApp, KakaoTalk) via links or QR codes. Once in chats, victims are engaged by AI bots posing as experts/assistants, fed fabricated success stories, and nudged from small “test” deposits to larger transfers; when victims attempt withdrawals, scammers demand additional payments such as a “release fee.” Reported losses tied to this activity have reached up to ¥10 million per victim.
A related pattern shows scammers using AI chatbots as high-pressure sales agents for fake crypto offerings: Malwarebytes documented a live “Google Coin” presale site using a chatbot impersonating Google’s Gemini branding to provide tailored investment projections and steer victims toward irreversible cryptocurrency payments; Google does not have a cryptocurrency. While this “Google Coin” case is a separate scam instance from the Japan-focused malvertising/pig-butchering operation, it reinforces the same operational shift highlighted by Infoblox: automation and AI-driven conversational tooling are increasingly replacing human operators to scale persuasion, maintain consistent scam personas, and accelerate victim conversion from initial interest to payment.

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How this story unfolded
5 events from the most recent confirmed update back to the earliest known activity.
Researchers identify a shared, scalable fraud ecosystem spanning 23,000 domains
Infoblox researchers reported that the campaign used a shared website framework, overlapping ad flows, and common analytics identifiers, suggesting a shared enablement layer or possible as-a-service model. They assessed the activity as expanding beyond Asia to English-, German-, and Spanish-speaking audiences, indicating a globalized and automated fraud operation.
Scammers demand release fees and inflict losses up to ¥10 million
Victim reports indicate the fraud culminated in direct transfers to scammers followed by demands for additional release fees to unlock fake profits. Reported individual losses reached as high as ¥10 million, or about US$63,000.
Victims are funneled into messaging apps for pig-butchering chats
After visiting lure sites, victims were directed into legitimate messaging apps including LINE, KakaoTalk, and WhatsApp through links or QR codes. There they were engaged in one-on-one and group chats that appeared automated or AI-assisted, using scripted conversations and fake success stories to build trust and drive larger deposits.
Malvertising campaign targets Asia, especially Japan
Operators launched ads on platforms such as Facebook and Instagram impersonating financial experts or promoting AI-based investing to lure victims in Asia, with a strong focus on Japan. The ads redirected users to fraudulent investment-themed websites designed to start the scam flow.
Scam infrastructure growth begins with large-scale domain registrations
DNS-led analysis found registration growth for the cryptocurrency scam ecosystem beginning in early 2025. Researchers ultimately linked more than 23,000 domains, including RDGA-generated and lookalike domains, to the operation.
Related entities
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Sources
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