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Hallmark Salesforce Breach Exposed 1.7 Million Customer Records

Updated 28d agoFirst seen Apr 12, 20264 sources

Hallmark disclosed a breach affecting about 1.7 million people after attackers allegedly accessed customer data stored in its Salesforce environment and then attempted to extort the company. After the ransom deadline expired, the stolen information was reportedly published online. The incident has been attributed to ShinyHunters, and the exposed records included email addresses tied to Hallmark and the Hallmark+ streaming service, along with names, phone numbers, physical addresses, and customer support ticket data.

The breach has drawn attention because it mirrors other recent Salesforce-related compromises and raises fresh concerns about how organizations protect third-party hosted customer data. The stolen email addresses were added to Have I Been Pwned, which said 82% of them had already appeared in earlier breaches, indicating substantial overlap with previously exposed accounts while still expanding the pool of affected Hallmark customers.

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Hallmark Salesforce Breach Exposed 1.7 Million Customer Records
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EVENT TIMELINE

How this story unfolded

5 events from the most recent confirmed update back to the earliest known activity.

5 EVENTS
Apr 14, 20262mo ago

Hallmark disclosed breach affecting 1.7 million people

By April 2026, Hallmark had disclosed a data breach affecting roughly 1.7 million individuals following the compromise of its Salesforce environment. Public reporting highlighted the exposure of customer contact details and renewed scrutiny of Salesforce-related security incidents.

Apr 12, 20262mo ago

Have I Been Pwned added Hallmark breach data

Have I Been Pwned listed the Hallmark breach and added 1.7 million unique email addresses from the incident to its corpus. HIBP reported that 82% of those addresses had already appeared in previous breaches.

Stolen Hallmark data was published after extortion deadline passed

The attackers allegedly published the stolen Hallmark data on their website after the extortion deadline expired. Reporting attributed the incident to the ShinyHunters group and said about 1.7 million people were affected.

Mar 1, 20264mo ago

Attackers attempted to extort Hallmark over stolen data

After obtaining the data, the attackers allegedly issued an extortion or ransom demand to Hallmark. Hallmark reportedly did not meet the demand before the deadline expired.

Hallmark's Salesforce environment was breached

In March 2026, attackers reportedly compromised Hallmark's Salesforce environment and accessed customer data tied to Hallmark and the Hallmark+ streaming service. The exposed information reportedly included names, email addresses, phone numbers, physical addresses, and support tickets.

LINKED ENTITIES

Related entities

Vulnerabilities, threat actors, malware, products, organizations, and breaches Mallory has linked to this story.

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Threat actors
1 linked
Affected products
4 linked
FacebookWhatsappLinkedinSalesforce
Organizations
6 linked
SalesforceHallmarkHave I Been PwnedBooking.comOdidoBasic-Fit
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Hallmark Salesforce Breach Exposed 1.7 Million Customer Records | Mallory